The competitor that positions themselves to grow. You should Phone Number List be able to identify one or more specific initiatives that are driving growth in your business. This should be a literal connection rather than speculation. If you launch new Phone Number List products and sales increase you may assume it is from the launch, but I suggest digging into the data and knowing where the sales gains are actually coming from. If you have an initiative to Phone Number List enter new customers and you can track the addition of new customers and the associated sales to those customers, you are on the right track.
So long as there aren't offsetting losses somewhere Phone Number List else, you are likely growing share at someone else's expense. If you cannot tie the growth in the business to one or more specific initiatives, you are probably just going with the flow. Rising when the Phone Number List market rises, declining when the market declines. It is possible you will gain if your competition falters, but it is as likely you could lose if your competition steps up their game. This series Phone Number List of articles is not focused only on revenue growth. It is focused on earnings growth.
Earnings growth is the measure of achievement. Lower costs, increased Phone Number List revenue, new customers, new products, and the list of favorable topics we often discuss are good indicators, but how often do we see great signs, yet a disappointing fall Phone Number List through to the EBIT line? It is all too common. So, step one for the CEO, division President, or COO is to set the right goal. A singular goal of the EBIT line. Everything else is a Key Phone Number List Process Indicator (KPI). KPIs are wonderful tools and discussed at length in this series. KPIs, however, are not currency. Nor are ratios.