But if your time and resources are severely limited, how can you best leverage that time? What kinds of content can you focus on? What tools and techniques can you use to have the same overall benefit? That’s where link retargeting comes into play. What Is Link Retargeting? Retargeting is when a pixel is placed on a website that records visitors and allows marketers to retarget them with ads on other platforms. This is perfect for leading buyers through those various stages and getting them to convert, and it’s incredibly affordable. Link retargeting foregoes the requirement of using a tracking pixel on our site on our content. Instead, it uses a redirect. It effectively associates the retargeting pixel with the link that’s shared, allowing us to share any link we want.

For example, if company A is serving a similar audience as your company, you can share one of their reports. By using link retargeting, anyone who clicks on that link will be added to your custom audience for potential retargeting ads. You can draw from your own content or anyone else’s and fill those gaps where you might not have the perfect Italy Phone Number List piece of content to help that buyer at that particular stage. How Does Link Retargeting Actually Work? To better understand the concept, let’s walk through an example of creating a retargeting link. Now, this is a relatively new technique in marketing, and there are only a few vendors that provide this service—or variations of the service.

Some offer it as part of their broader service, while others are for smaller niches (i.e., affiliates). I’m going to use RetargetLinks in this example. Like any retargeting campaign, you first need to think about what it is you want to accomplish, and the means to get there. Do you want to use banner but also Facebook Ads? Do you want to create a single, large audience, or segmented audiences based on interests + products/services? As you create links to be shared within RetargetLinks, you will select a campaign to associate that link with. Anyone who clicks on that link will be added to that campaign’s audience.